


Our Story
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The organic aspect of an interior and the material used, the “earth element”, is what makes the space not only emotionally warming to our senses, but spiritually familiar to our soul
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We Are Earth Element

Design Concept
The Cave
Soul Element is our craft extension, introducing Jesmonite, a mineral-based water resin material to the general consumer by allowing individuals to join exclusive workshops to craft their own products. This project is about creating a special place for consumers to interact with, while also being surrounded by the material for a complete immersive experience.
The design concept takes inspiration from the organic nature of the ancient landscape, building a strong connection to nature and the Earth.
The Cave, a primordial architecture conceived by mother nature since the dawn of time, gave birth to humanities, arts, and society as we know it. To draw upon this ancient phenomenon, the cavern studio establishes its place as the genesis of Earth Element’s creativity and development.
The design relays both a visual and metaphysical connection to the earth through the choice of subdued palette inspired by nature. The untouched ruggedness of the primitive landscape - from undulating forms to tactile porous surfaces - is incorporated into the design to emulate a cocoon environment, speaking to the inhabitant’s primal need for protection, safety, and seclusion.
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Space
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an interior enclosed by subtle layers of undulating curves gently intertwining
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Executing fluid forms with such a wide range of curves presented a significant challenge, which we addressed by analysing different ways of carrying out the design into physical space. We developed various systems of structures and utilised different combination of materials, ultimately achieving a subtle layering effect of undulating curves that blend surrounding walls and ceilings into one. The authentic stone finish of Jesmonite AC730 enhances the sensory experience, transporting inhabitants to a realm where they feel the touch of nature in every corner.
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Materials
Jesmonite - An Eco Friendly Water-based Resin
The aesthetic result is not the only thing that matters. The byproducts of creation are also quite relevant in our current age where environmental considerations hold great importance.
To grasp whether or not water-based resin is sustainable, first we considered its composition. Water-based resin is a composite material made from gypsum and then mixed with acrylics.
Gypsum is a natural mineral. There is no other sulfate mineral found in more abundance on the planet. This adds to the overall sustainability of the end product. Apart from the question of access, when it comes to methodology, gypsum is relatively easy to obtain through surface mining, and is often sourced near manufacturing facilities. This means that there is minimal need to invest in transportation. This limits costs and environmental output.
Gypsum is often praised for its green building standards, with most of their plants adopting co-generated electrical power to minimize energy consumption, and processes that use recycled water. This means that virtually no water is wasted during the entire manufacturing process.
If the base components are sourced and processed in a sustainable manner, then water-based resin, being the end product is considered to have a more sustainable impact on the world at large.
In contrast to traditional oil-based resin, water-based resin is processed more safely. In manufacturing and processing oil, it is dangerous when volatile organic compounds are released as a gas into the environment.
Water-based resin does not have any such side effects. In fact, when you look back at the historical context behind the development of water-based resin in the UK, the environment was of particular concern. Water-based resin was recommended as an alternative to epoxy-resin fibreglass in many contexts. Given the environmental complexity of epoxy-resin fibreglass, water-based resin was adopted in order to better adhere to new environmental standards in the 1970s and 1980s.
Furniture
& Accessoires
Our bespoke furnitures, also created by our builders team, are inspired by the latest developments of neotenic design, with a touch of primitivism. Neotenic design uses exaggerated forms to produce a soft and round appearance, that elicits youthful emotions, namely curiosity, playfulness, creativity and adaptability.
To compliment the space, we produced voluminous, organic shaped furnitures of curved lines, consistent with the brand’s philosophy’s emphasis on our human psyche’s desire for a soft, cosy environment.
The featured wash basin is also moulded with Jesmonite, to further exhibit the versatility of the material.